By Avivah Wittenberg-Cox – Forbes –
In an era where global life expectancy continues to rise, fertility falls and countries are shrinking demographically, the World Economic Forum’s new Longevity Economy Principles are not just timely—they’re essential. These principles are designed not just to navigate the challenges ahead, but also to get prepared to seize the opportunities presented by a new era of longevity and generational rebalancing. In the next society, both countries and companies will want to ensure three inter-related foundational skills for their populations and workforces: financial resilience, healthy ageing, and social inclusion.
