By Devin Haman – Forbes –
A Cultural Shift: From Reactive Care To Proactive Wellness
As cofounder and former CEO of a rejuvenation center, I’ve had a front-row seat these past two decades to what I believe is one of the most powerful movements in modern business: the collision of wellness, longevity and aesthetics. There has been a rising global shift toward proactive health and anti-aging solutions, and now what was once considered a niche market is becoming a massive economic engine. The convergence of science, technology and lifestyle optimization has transformed the way consumers approach aging—and many entrepreneurs and investors are taking notice.
Not long ago, aging was something people simply accepted. Wrinkles, fatigue, hormonal changes—these were inevitable facts of life. But today’s consumers are rewriting that narrative. They’re not waiting to treat illness—they’re investing in prevention, performance and longevity.
