by Thorvardur de Shong – Mass Market Retailers – –
Consumers shift from living longer to living better, driving demand for functional ingredients across snacks, supplements, and beverages.
Natural product shoppers are no longer motivated just by living longer. Instead, they want to live better. That shift from lifespan to healthspan is reshaping natural CPG categories, boosting demand for functional ingredients, and changing how brands merchandise products across supplements, snacks, beverages, and beauty.
