by Kriti Shukla – Harperr’s Bazaar –
Merely 12 months ago, when I wrote about the surge in growth factor serums, longevity was still a niche concept in beauty circles. Now, it’s steadily becoming part of everyday skincare routines. In this evolving paradigm, a “good serum” isn’t judged solely by its 12 am dewiness, but by how profoundly it influences the cellular machinery beneath the surface.
This shift feels both inevitable and exhilarating. When we enter our third decade and beyond, the skin’s inner engines begin to falter and ageing cells accumulate like unresolved errors in a once-flawless system. Progressive brands are now adopting the language and tools of regenerative medicine.
