Defeating death: ‘Vitalists’ seek to rebrand the longevity movement

Jessica Hamzelou | MIT Technology Review – The Genetic Literacy Project – –

The Vitalist Bay Summit … hosted various events to explore tools—from drug regulation to cryonics—that might be deployed in the fight against death. One of the main goals, though, was to spread the word of Vitalism, a somewhat radical movement established by [Nathan] Cheng and his colleague Adam Gries a few years ago.

Interest in longevity has certainly taken off in recent years, but as the Vitalists see it, it has a branding problem. The term “longevity” has been used to sell supplements with no evidence behind them, “anti-aging” has been used by clinics to sell treatments, and “transhumanism” relates to ideas that go well beyond the scope of defeating death. Not everyone in the broader longevity space shares Vitalists’ commitment to actually making death obsolete. As Gries … [said], “We needed some new word.”

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