by Eleanor Garth – Longevity.Technology –
As the longevity sector moves from niche interest to global industry, consumer enthusiasm for supplements that claim to support cellular health continues to grow. Whether boosting NAD+ levels, stabilizing telomeres or mimicking caloric restriction, the promise of nutritional interventions remains an attractive – and increasingly crowded – prospect.
However, a pair of recent whitepapers from Niagen Bioscience (formerly ChromaDex) suggest that while interest in longevity-supporting compounds may be accelerating, quality control has not kept pace. The analyses – one of 21 NAD+ supplements, the other of 39 NR products including several counterfeit examples – reveal wide gaps between marketing claims and chemical reality.
